PROJECTS
Tropic
Ambassador
Running a business of her own social presence, with no plan behind the posting.
We're building one.
BEAUTY & SKINCARE · ABERDEENSHIRE/ONLINE
IN PROGRESS
DO IT WITH ME · SHOW ME HOW
SCOPE
Social stragety · Content · Planning
TOOLS
Instagram · Facebook · TikTok · Canva · Claude
WHERE WE STARTED
Sales were coming from people who already knew her.
Heather sells Tropic skincare as an independent ambassador. Friends and family were buying, but reaching anyone beyond that circle felt like a big unknown.
She was posting occasionally, but without a plan behind it, and didn't know where to start. Every sale comes through her, either directly or through her own ambassador link, so the plan has one job: getting the right people to her.
DISCOVERY · AUDIENCE · GOALS
FIRST STEP
Check the rules before writing the plan.
Selling as an ambassador comes with its own rules about what you can post, what you can say about products, and which accounts you can use.
So before planning a single post, we're going through her ambassador agreement. The plan is built to fit from day one, rather than having to be unpicked later.
DISCOVERY · AGREEMENT REVIEW · PLANNING
PROJECT DIARY
Moving at her pace.
Heather runs this alongside a full-time job and a busy life, so we're working in small steps that fit around everything else. Some weeks there's a lot to show, some weeks there isn't. A plan she can keep up with matters more than a fast one.
1st October 2026
October 2026
Next
Then
DONE
First chat
Talked through what she wants from social media, how her sales work, and where she feels stuck.
IN PROGRESS
Reading the small print and gathering photos
Going through her ambassador agreement to see what she can post, what she can say about products, and which accounts and links she can use.
COMING UP
Setting up
Setting up any new accounts she's allowed, with her link in every bio.
COMING UP
Building the plan
Her audience, three content themes and a first month of posts, all pointing people to her or her link.
HAVE A CHAT
Tell me what's stuck
You don't need to know exactly what you need yet. Give me the messy version and we'll work out the rest with a free 30-minute chat. No obligation.
Prefer email? nikki@collabnik.co.uk